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Tundra to Increase Sales Investment in Europe, Middle East And Africa With Vista Solutions

Stacey Diffin-Lafleur, PR Manager, Tundra

ELECTRONICA - Munich, Germany - Nov. 9, 2004 - Tundra Semiconductor "Tundra" (TSX:TUN), the leader in System Interconnect, today announced a representative agreement with Vista Solutions, a pioneer representative organization. With offices in EMEA and Asia-Pacific, Vista represents a synergistic group of leading semiconductor manufacturers, with international and strategic customers in the communications and digital consumer marketplaces. Under the terms of the Agreement, Vista will represent Tundra to tier one customers such as Ericsson, Nokia, Alcatel and Nortel Networks throughout the EMEA region.

"Europe represents a growth region for Tundra. In the past fiscal year, our European sales have grown by almost 100 percent," said Joe Connelly, Vice President Sales and Marketing of Tundra. "Partnering with Vista immediately increases Tundra's visibility in EMEA markets where more and more customers are looking to outsource their System Interconnect requirements to Tundra so that they can focus on their core competencies."

"The decision to collaborate with Vista Solutions is based on the solid reputation that Vista has built with customers in EMEA," said Bronan McCabe, European Sales Director of Tundra. "We also chose to work with Vista because of the demonstrated strength of their staff, both technically and commercially. This relationship will enable greater levels of insight into our collective customer requirements so that we continue to develop products they value. It ensures an ongoing customer dialogue as we bring our next-generation System Interconnect products to market."

"Vista's relationship with Tundra, an industry leader in System Interconnect, strengthens its product portfolio and gives Vista customers access to a wide range of high-performance products, such as Tundra's serial RapidIO switches and PowerPC Host Bridge solutions," said Steve Judge, director of Vista Solutions EMEA. "These devices are in demand today as customers design their next-generation communications infrastructures."

About Tundra

Tundra Semiconductor Corporation designs, develops, and markets standards-based System Interconnect for use by the world's leading communications and storage system companies. Tundra supports RapidIO, VME, PCI/X standards. Tundra System Interconnect is a vital communications technology that enables customers to connect critical system components while compressing development cycles and maximizing performance. Applications include wireless infrastructure, storage networking, network access, military applications, and industrial automation. Tundra headquarters are located in Ottawa, Ontario, Canada. The Company also has a design center in South Portland, Maine, as well as sales offices in the U.K., across the U.S. and in Asia.

Tundra sells its products worldwide through a network of direct sales personnel, independent distributors and manufacturers' representatives. Tundra employs about 200 employees worldwide.

About Vista Solutions EMEA Ltd.

Vista Solutions is a pioneer representative organization with offices in Asia-Pacific and Europe. It represents a synergistic group of leading semiconductor manufacturers, with international and strategic customers in the communications and digital consumer marketplaces.

Vista Solutions' industry professionals are experts in demand creation and customer relationship management, enabling them to add significant value for suppliers and customers. Vista professionals can also offer customers early access to new and advanced technology to help them introduce innovative technology products.

For more information about Vista Solutions EMEA visit

Source: Stacey Diffin-Lafleur, PR Manager, Tundra